How Licious Built a ₹12,500Cr Meat Empire & Disrupted India’s Meat Market! 🍖🚀
🛑 The Problem:
Before Licious, 90% of India’s ₹2.6L Cr meat market was unorganized – poor hygiene, no cold chains, and unreliable quality. Butchers sold stale meat at i
Licious has been certified as 'India's Juiciest Chicken' by the ICAR - National Meat Research Institute. The certification is a testimony to the brand's constant efforts to elevate the Indian meat industry
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How Licious Built a ₹12,500Cr Meat Empire & Disrupted India’s Meat Market! 🍖🚀
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Licious disrupted India's meat industry with its Farm-to-Fork model, ensuring control over the entire value chain for consistent quality and a predictable customer experience. By leveraging General Adaptation Syndrome (GAS), Licious adapted to market
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So in terms of revenue, Licious is the biggest meat company in india with over 750cr sales. It was founded in 2015 by Vivek Gupta and Abhay Hanjura. It currently operates in 20 cities and sells
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