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Jeff Bezos is a big believer in Second Order Thinking. Not just Bezos — Elon Musk, Warren Buffet, and Steve Jobs too. Here's what it is, how to use it, and become better at it: Second-order thinking is thinking beyond the obvious. You dig deeper.

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

If you can’t explain your startup to a 5th grader, it’s not the market that’s confused—it’s you.

The three questions Jeff Bezos considers when hiring someone: 1. Will you admire this person? 2. Will this person raise the average level of effectiveness of the group they’re entering? 3. Along what dimension might this person be a superstar?

The #1 sales killer? Confusion. That’s why you: - Pitch one offer - Pitch one price - Pitch one timeline If you confuse them, you lose them.

Ever notice how monthly payments make big purchases feel small? 🤔 • $735/month for a car? That’s actually $53K! • $3,000/month for a home? That’s actually $500K! • $42/month for a phone? That’s actually $1,200! Don’t let the monthly payments fool

Jeff Bezos says that the single most important reason most successful companies are in the US is risk capital. In the US, you can raise $50 million in seed funds, and that doesn't work anywhere else. And that's the reason why most of the successful

This is Jeff Bezos’s favorite book. He’s been rereading it for 25 years straight, and it inspired his most famous decision-making model. Here are the 7 lessons from "The Remains of the Day" that helped him build his Amazon empire: In 1987, Jeff Be

𝗧𝗵𝗲 𝟴𝟬-𝗬𝗲𝗮𝗿-𝗢𝗹𝗱 𝗧𝗲𝘀𝘁: 𝗛𝗼𝘄 𝗝𝗲𝗳𝗳 𝗕𝗲𝘇𝗼𝘀 𝗠𝗮𝗱𝗲 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝗛𝗶𝘀 𝗟𝗶𝗳𝗲 In 1994, Jeff Bezos had a high-paying Wall Street job at D.E. Shaw. Life was good. Then, he got an idea—an online

Jeff Bezos disrupted every industry he entered: Books, Retail, Cloud (AWS), Smart Home (Alexa) and created a $2T company. Most startups die trying to win one market Bezos has a completely differently approach to entrepreneurship and every serious e