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𝗔𝗜 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂. 𝗜𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝘀 𝘆𝗼𝘂. Most people say, “𝐀𝐈 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐰𝐨𝐫𝐤 𝐰𝐞𝐥𝐥 𝐟𝐨𝐫 𝐦𝐞.” But here’s the real issue: 𝐈𝐟 𝐲𝐨𝐮 𝐠𝐢𝐯𝐞 𝐯𝐚𝐠𝐮𝐞 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬, 𝐲𝐨𝐮’𝐥𝐥 𝐠𝐞𝐭 𝐯�

Jeff Bezos is a big believer in Second Order Thinking. Not just Bezos — Elon Musk, Warren Buffet, and Steve Jobs too. Here's what it is, how to use it, and become better at it: Second-order thinking is thinking beyond the obvious. You dig deeper.

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

𝗧𝗵𝗲 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘁𝗵𝗮𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 ₹𝟰.𝟮𝗟/𝗺𝗼𝗻𝘁𝗵 𝗳𝗿𝗼𝗺 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 — @𝗦𝗹𝗶𝗱𝗲𝗦𝗺𝗶𝘁𝗵 No face. No voice. Just crisp visuals + audience obsession. 𝗧𝗵𝗲 𝗣𝗮𝗴𝗲 SlideSmith p

The three questions Jeff Bezos considers when hiring someone: 1. Will you admire this person? 2. Will this person raise the average level of effectiveness of the group they’re entering? 3. Along what dimension might this person be a superstar?

If you can’t explain your startup to a 5th grader, it’s not the market that’s confused—it’s you.

𝗧𝗵𝗲 𝗯𝗮𝗰𝗸𝗲𝗻𝗱 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗥𝗲𝗽𝗼𝗿𝘁 𝗦𝗮𝗮𝗦 𝗳𝗿𝗼𝗺 𝗵𝗶𝘀 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗿𝗮𝗻𝘁 — 𝗻𝗼𝘄 𝗰𝗿𝗼𝘀𝘀𝗲𝘀 ₹𝟱𝗟/𝗺𝗼𝗻𝘁𝗵 From boring Excel dashboards to plug-n-play insights, built entirely in free tool

This is Jeff Bezos’s favorite book. He’s been rereading it for 25 years straight, and it inspired his most famous decision-making model. Here are the 7 lessons from "The Remains of the Day" that helped him build his Amazon empire: In 1987, Jeff Be

Jeff Bezos says that the single most important reason most successful companies are in the US is risk capital. In the US, you can raise $50 million in seed funds, and that doesn't work anywhere else. And that's the reason why most of the successful

𝗧𝗵𝗶𝘀 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗚𝗼𝘁 𝟱𝟬𝟬 𝗕𝗲𝘁𝗮 𝗨𝘀𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗚𝗿𝗼𝘂𝗽 No paid ads. No fancy launch. Just one link, in the right group. Here’s how a SaaS founder hacked distribution with zero spend. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁