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Jeff Bezos is a big believer in Second Order Thinking. Not just Bezos — Elon Musk, Warren Buffet, and Steve Jobs too. Here's what it is, how to use it, and become better at it: Second-order thinking is thinking beyond the obvious. You dig deeper. You consider the consequences of those consequences. The real effects of most actions are delayed. Junk food feels good at first, but it can cause health issues later on. The ability to think long-term is what sets the great apart from the average. Take Jeff Bezos for example. The only priority of Amazon was: Make the customers happy. He would sacrifice short-term profits to satisfy his users. He knew happy customers would drive the success of his business. That’s how he turned a startup in a garage into an empire. Or Steve Jobs. When he launched the iPhone, brands like Nokia were dominating the market. But Steve Jobs’ goal wasn’t just to sell phones. He wanted to draw customers into the Apple ecosystem. Follow us for more !