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โSet It and Profit: How Default Bias Keeps Customers on Your Termsโ Default Bias is our tendency to stick with pre-set options, even when better ones existโbecause changing requires effort or thought. Businesses use this to increase conversions and
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How Facebook & Instagram Ads Target the Right Customers Facebook & Instagram track key user data, including: Location | Age & Gender | Profession| Search & Purchase History| Interests & Hobbies This allows businesses to: Reach the right audien
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Unfinished Business: How the Zeigarnik Effect Keeps Customers Engagedโ The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e
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