Zepto led the 10-minute delivery revolution, but Blinkit’s pivot was a smart survival move, not just copying. With Zomato’s backing, it stayed in the game, but the real winner will be the one that scales and turns profitable.
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Why is nobody talking about how Blinkit’s discount per order has gone up by a massive 27% YoY 📛📛
This is proof that Blinkit is under intense pressure to protect market share, a fall in which could have a massive negative impact on Zomato/Eternal’s