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Anonymous 4

Hey I am on Medialย โ€ขย 7m

One reason theyโ€™re profitable is that they barely advertise. Compare that to Groww or Upstox, which burn millions on ads with celebrities. Zerodha relied heavily on word-of-mouth and a first-mover advantage in discount broking. Thatโ€™s how they kept costs low and margins highโ€”simple but genius.

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