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MARKET ANALYSIS Market Analysis is the process of determining the attractiveness of a market, i.e., whether it is worth investing in the current market scenario both now and in the future. Organizations analyze the market before launching a product

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Dis

Just a quick question what will happen when Family business take a step in startup world? Answer: 1)The cashflow problem will be solved,the customer retention is so great that competitor will not compete also 2) The investment will in the asset and

Do you think just having a market to capture is enough to make it big? With urbanization growing rapidly and the plastic piping industry set to triple in size over the next five years, demand is at an all-time high. But here’s the thing: demand a

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Methods for Market Research 1) Start with Existing Data :- You can refer any website, article, etc I prefer IBEF org website for industry analysis 2) Customer Interview :- It's very important to interview your customers. They will help you to know pr

Rapido is in discussions with restaurant owners to introduce food delivery services on its platform. This move signals its entry into a market dominated by Swiggy and Zomato. By adding food delivery, Rapido aims to leverage its existing bike taxi ne

Dear Medial Family, I am Shiva Sonker, 27 years, CO-Founder & CEO of SKT Cabs, a cab rental service in Meerut, Uttar Pradesh. Our journey began in 1998 as Shri Krishna Travels, founded by my father. After taking over in 2017, I aimed to expand into

Unique Startup Stories (18/20) Get high quality employee health insurance at affordable prices for startups and corporates. Meet Plum! About It • it was started in 2019 in Bengaluru by Saurabh Arora and Abhishek Poddar WHAT IT DOES Plum is providin

Why Startups Fail: Ignoring SWOT Analysis Many new-age entrepreneurs launch startups with passion but overlook strategic planning, leading to failure. One of the most ignored yet crucial tools is SWOT Analysis—a framework assessing Strengths, Weakne