If someone wants to start a business, but the idea already exists, how can they create an alternative and outcompete the existing one?
Anonymous 2
Hey I am on Medialย โขย 2m
The biggest companies get too comfortable and stop innovating. Thatโs why PhonePe and Google Pay stole Paytmโs UPI market. If you move faster and offer a better experience, you can steal their customers.
0 replies2 likes
More like this
Recommendations from Medial
Deep Makhasana
Hey I am on Medialย โขย 1m
Tired of sharing your QR Code or UPI ID manually? Generate a secure UPI payment link in just a few clicks and start receiving payments instantly. Works seamlessly with Google Pay, PhonePe, Paytm, and all UPI apps.
https://upi.liveyst.com/
Case Study: PhonePe โ India's UPI Leader
Founded in 2015, PhonePe dominates India's digital payments landscape.
Stats:
Users: 350M+ registered
Market Share: 40%+ of UPI transactions
Business Model: Transactions, financial services, advertising.
R
PhonePe IPO Is Coming!
โข PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion.
โข In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion.
โข PhonePe dominates the UPI payments business with a
A few days ago, Flipkart introduced its new UPI service, Supermoney.
โฎ๏ธThe interesting part: Let's go back a few years -
Dec, 2015: 3 former Flipkart exec's start PhonePe.
Apr, 2016: Flipkart acquires PhonePe for $20 M.
Aug, 2018: Walmart acquires
Why does capturing the market matter more than anything?
Let's take UPI as an example. While other UPI apps took time to build an excellent, cutting-edge product, Google Pay and PhonePe started by releasing their MVP first and later improved their
See More
3 replies2 likes
Chamarti Sreekar
Passionate about Pos...ย โขย 2m
Google Pay now charges 0.5% to 1% (plus GST) for bill payments made via credit and debit cards, while UPI bank transfers remain free. Competitors like PhonePe and Paytm also charge similar fees.
Fintech firms face high UPI processing costs, totaling
Paytm shareholders are ignoring this? ๐๐
The fintech giant was the only UPI app to be making money on UPI. And now thatโs no more possible.
Here's all you should know!
..
The thing is, NPCI (via Govt grants) compensates the banks to up keep the
๐ UPI hits historic highs in January 2025!
PhonePe leads with 48.4%, Google Pay follows at 36.9%, and Paytm holds 6.9%. ๐
Over 16.99 billion transactions worth โน23.48 lakh crore โ marking the highest figures recorded in any single month since UPI's
Super.money dropped in July 2024, backed by Flipkartโand didnโt take long to shake up the UPI game.
Fast forward to Feb 2025, and itโs already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the n
