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The biggest companies get too comfortable and stop innovating. Thatโs why PhonePe and Google Pay stole Paytmโs UPI market. If you move faster and offer a better experience, you can steal their customers.
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Case Study: PhonePe โ India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R
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PhonePe IPO Is Coming! โข PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion. โข In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion. โข PhonePe dominates the UPI payments business with a
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A few days ago, Flipkart introduced its new UPI service, Supermoney. โฎ๏ธThe interesting part: Let's go back a few years - Dec, 2015: 3 former Flipkart exec's start PhonePe. Apr, 2016: Flipkart acquires PhonePe for $20 M. Aug, 2018: Walmart acquires
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UPI on Credit? PhonePeโs Boldest Bet Yet In partnership with HDFC Bank and NPCI, the card is powered by Rupay and allows UPI payments through credit. NPCI had enabled this back in 2022, but PhonePe had to wait almost ten months to get RBI approval.
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โ NPCI quietly building Indiaโs next big fintech leap. After UPI changed payments, theyโre now enabling asset tokenisation, turning real estate, gold & invoices into digital tokens. It solves a big problem: liquidity. Now, assets can be fractionally
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Why does capturing the market matter more than anything? Let's take UPI as an example. While other UPI apps took time to build an excellent, cutting-edge product, Google Pay and PhonePe started by releasing their MVP first and later improved their
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Google Pay now charges 0.5% to 1% (plus GST) for bill payments made via credit and debit cards, while UPI bank transfers remain free. Competitors like PhonePe and Paytm also charge similar fees. Fintech firms face high UPI processing costs, totaling
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