Brian Chesky explains how Airbnb solved the chicken-and-egg problem
Marketplaces are tough to build. No buyers, no sellers. No sellers, no buyers.
This problem almost killed Airbnb. Homeowners wouldnāt list their homes because no one was booking. T
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
7 replies9 likes
gray man
StealthĀ ā¢Ā 2m
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace ā ensuring it captures attention and drives organic word-of-mouth promotion.
8 replies5 likes
Karan Sahu
StealthĀ ā¢Ā 10m
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
3 replies13 likes
Vansh Aggarwal
StealthĀ ā¢Ā 1m
How much does the organic channel contribute to your startup's growth?
A client gave 3 referrals.
I closed 2 of them.
They didn't see my website/testimonial, no negotiations (infact, upsold one client for an extra $500) - Thatās the power of word of mouth.
2 replies5 likes
Jai Vardhan Singh
Ā ā¢Ā
IIT DelhiĀ ā¢Ā 10m
Day 10-15: My journey towards entrepreneurship
6 more orders! That too organic! And would be hiring first intern for growth!
Sometimes word of mouth plays an important role. Never thought that one of popular entrepreneur inside delhi circle would t
Capital Foods is owner of the brands āChingās Secretā and āSmith & Jonesā while Fabindia-backed Organic India is in the business of packaged organic teas, herbal products and health supplements.
What is User-Powered Marketing
The Ultimate Growth Hack š
Forget burning cash on ads. The real marketing goldmine?
Your users.
1. Authenticity Wins š
ā¢ Genuine experiences > polished ads
ā¢ 92% of consumers trust peer recommendations ov
Here are some crazy marketing tactics that worked wonders for startups in their early days:
1.Paying People to Use the Product āPayPal gave new users $10 for signing up and $10 for referrals.This cost them millions but helped them dominate the marke