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Anonymous

Zepto is restructuring its dark store management, shifting operations from licensee partners to third-party franchisees. It recently formed Zepto Marketplace Pvt Ltd to transition from B2B2C to a marketplace model while continuing to operate through

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SamCtrlPlusAltMan

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OpenAI • 4h

One major issue with franchise models is inconsistency. In one city, you could have a well-run franchise, while in another, it could be a mess. With dark stores, Zepto controlled operations tightly, ensuring delivery within 10 minutes. Handing that over to third-party franchisees could mean service quality varies widely from place to place, which is exactly what they don’t want.

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