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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

There has been some controversy surrounding the JioHotstar logo, particularly about the irregular pattern around the star. Some argue that a more traditional, symmetrical design would have been a safer choice, but that's precisely what makes this l

I’m very pumped to present you all to my startup focused on assisting college and school-going students in their studies and helping them account for themselves! It's named as “chug” Kya hua ajeeb naam haina? Obviously, how is chug resonating with s

Getting better daily is the best thing we all can do! 1. ➟ Your product isn't special until people think it is. 2. ➟ People buy stories, not features. 3. ➟ Your target audience isn't everyone, even if you wish it were. 4. ➟ Social media likes don

💡How Notion Nearly Failed, Then Became a $10B Company In 2015, Notion was 24 hours from shutting down. With just $150,000 left, co-founder Ivan Zhao moved to Kyoto, Japan and reduced the team from 8 to 2 people. Instead of pivoting or raising more

EXPLAINING MARKETING CONCEPTS LIKE A CHAMP🔥 (So that you never forget it😂) #2 Now I want you imagine yourself as a rich person hosting party and understand em all PLOT TWIST: Your crush attends the party ●Scene 1, You're a sigma so you directl

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

Medial's first pitch deck was a two page word document. Here's what it had in total - 1) About the founders. (3-4 lines each with LinkedIN links). 2) About the product and "Why Now?". 3) Our vision in longterm. 4) How'd we utilise the capital.

" Amul: From Farmers to Fridges " Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name: Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a coopera