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๐กHow Notion Nearly Failed, Then Became a $10B Company In 2015, Notion was 24 hours from shutting down. With just $150,000 left, co-founder Ivan Zhao moved to Kyoto, Japan and reduced the team from 8 to 2 people. Instead of pivoting or raising more money (the Silicon Valley standard), they made a bold choice: completely rebuild their crashing product from scratch. While competitors chased growth metrics, Notion focused obsessively on product stability and their small but devoted user base. They rejected VC funding for years and grew entirely through word-of-mouth. The results? 20+ million users, $10B+ valuation, and remarkably, 85% of new customers coming through organic referralsโall without a traditional sales team. The lesson: Sometimes rebuilding, not pivoting, is the path to breakthrough success. Product-market fit can't be rushed, and passionate early users matter more than vanity metrics. Would you have the courage to start over when facing failure?
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What made Notion a $20 Billion Startup? So Notion was started by Ivan Zhao in 2013 as a tool that helped people create their own websites without writing codes. However, Ivan realized that people didn't want to build websites; they wanted to do the
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From Near Bankruptcy to a $10B Empire โ The Notion Story In 2015, Notion was on the brink of bankruptcy. Faced with failure, the founders made a bold moveโthey escaped to Japan for two years to rebuild. Fast forward to today, Notion is a $10 billio
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โจ From near-death to a $10B #valuation โ #Notionโs story isnโt just about product-market fit, itโs about #community-market #obsession. In our latest #Foundera blog, we break down how Notion won hearts and desktops by: #Building with users, not just
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10 magic metrics indicating a consumer tech startup probably has product/market fit: This is one of the best lists I have found on the internet. And no surprise, its from Andrew Chen. "Of course, hitting these metrics is hard. Very hard. But itโs
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The best book I will recommend for to learn about entrepreneurship The book teaches about: 1. Test Frequently and Learn Quickly. ... 2. Observe and Measure Real Customer Behaviour. ... 3. Focus Exclusively on Capturing Actionable Metrics. ... 4.
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Mira Murati, former OpenAI CTO, has steered her six-month-old venture, Thinking Machines Lab, to a $2 billion seed round at a $10 billion valuationโremarkably achieved without a disclosed product, revenue, or business plan. Led by Andreessen Horowit
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ONE INTERESTING OBSERVATION SERIES DAY #19 Just found some fascinating Notion insights worth sharing! 1) The signup button on Notion's website builder didn't clearly convey its connection to Notionโs main product. Hence, Lauryn Motamedi and her te
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