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Arcane

Stealth • 2m

ONE INTERESTING OBSERVATION SERIES DAY #19 Just found some fascinating Notion insights worth sharing! 1) The signup button on Notion's website builder didn't clearly convey its connection to Notion’s main product. Hence, Lauryn Motamedi and her team revamped the signup button to be MORE CONTEXTUAL, using the phrase "Built with Notion." This led to: - A 2.5x increase in conversions. - A simpler signup process with less friction and cognitive overhead. Hence, Optimize your signup flow. 2) Notion initially offered a free version limited to ONE USER. This single-player model was popular but didn't showcase the full collaborative potential of the product. Lauryn and Bryan’s team at Notion lifted the one-member restriction, allowing free users to explore collaboration features. The Result? - The number of collaborative workspaces more than doubled. - New paid workspaces increased by double digits. Hence, Create a path toward multi-player use. SMALL CHANGES CAN DRIVE BIG GROWTH!

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