Post on Medial

Since the last few months, i have been helping many founder's in their -0 to 1 journey of building consumer tech products, I am sharing this quick guide, hoping it’ll accelerate your -0 to 1 journey while building a world-class consumer-tech product. The only aspect you have to focus on in the early days is monetization, “ what % of users are going to pay for the use case" Don’t wander too much around retention as it is a subset of the frequency of the problem if you don’t figure out monetisation on day 1 - then your retention won’t make sense most likely Don’t complicate the development process, have 4 or 5 UI screens for your app ( Something in this order, Login/signup, Home screen, core activity screen if any, payment screen) it’ll help you to ship fast and iterate faster. Flutter is a better language to code on, UI building becomes much easier and you can publish Android and IOS at a similar time. You must have your app description, pictures,and ready as early as possible to upload your app on the Play Store / App Store. You can create most of the content via ChatGPT You can create a privacy policy via ChatGPT, host it on the notion An ideal time for your Android time to be accepted on the Play Store is 5 days, IOS Store is 3 days ( Creating a developer account on IOS is a pain in the wrong places, if you’re an Indian developer, please use the UPI option) Please integrate amplitude to understand user behaviour on your product, “ firebase will not solve it”- You’ll have a perfect funnel that will give you a decent idea of what’s happening. The ideal time to integrate is 30 minutes. It is mandatory to have a delete account option on your Android and IOS app, otherwise, your build will be rejected If you’re building for an Indian user, use True Caller for login/ signup and if you’re creating for consumers outside India, who don’t prefer sharing numbers, you can use Google Sign-in and Apple sign-in. Hence getting feedback from abroad users is tough that’s why most companies give gift cards or $50 in cash to take an interview You’ll ideally do an app install campaign to get users to your product, don’t run ads on Meta initially, do it on Google ads - your Cost per install is much less and also tracking becomes easier Your ad budget depends on your financial status, but a good ad budget to experiment in India is around 5k to 7k per experiment but for the USA it is 15k to 20k. In India, the typical cost per install for an app is 3rs to 30 rs for big markets but in the USA it is $1.5 to $3.5 and beyond Have 5 graphic designs of 1080x1080 size and 4 videos ready for your app install campaign Your core metrics should be, Cost per Install, Cost per conversion, Conversion Percentage “Remember if all your ideas and hypotheses fail, the next thing you should do is not execute your hypothesis but run an ad on meta asking your target group about the problem statements - you will most likely land on an insight that you can double down on” If you need help with your 0 to 1 journey, DM me :)