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Swayam Chatterjee

Boring personย โ€ขย 11m

Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVsโ€™ poor performance and design. Despite competition, Ather crowdfunded production through pre-orders. Hero Motors invested โ‚น205 crores, enabling Ather to launch the Ather 340 and Ather 450 in 2018. Late entry and marketing challenges hindered market share, but Atherโ€™s quality reputation and word of mouth drove revenue growth since 2021. Tarun Mehta believes EV companies will profit from software upgrades rather than servicing.

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In Bangalore, engineer Tarun Mehta co-founded Ather Energy to revolutionize electric mobility. Overcoming skepticism, they launched the Ather 450 in 2018, India's first smart electric scooter. Facing challenges of manufacturing and scalability, Tarun

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