Boring person • 1y
Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and design. Despite competition, Ather crowdfunded production through pre-orders. Hero Motors invested ₹205 crores, enabling Ather to launch the Ather 340 and Ather 450 in 2018. Late entry and marketing challenges hindered market share, but Ather’s quality reputation and word of mouth drove revenue growth since 2021. Tarun Mehta believes EV companies will profit from software upgrades rather than servicing.
Hey I am on Medial • 1y
In Bangalore, engineer Tarun Mehta co-founded Ather Energy to revolutionize electric mobility. Overcoming skepticism, they launched the Ather 450 in 2018, India's first smart electric scooter. Facing challenges of manufacturing and scalability, Tarun
See MoreKeen Learner and Exp... • 10m
Unicorn Alert! Ather Energy, an Indian electric scooter manufacturer, is now the 4th Unicorn of 2024. After raising $71 million in a funding round led by National Investment and Infrastructure Fund (NIIF) pushing their valuation to $1.3 billion Fou
See MoreFounder startupsunio... • 29d
👉7 Key Reasons Why Ather Energy Matters 1. Pioneered India’s Premium EV Revolution Ather launched India’s first intelligent electric scooter (Ather 450 in 2018) with a touchscreen, app connectivity, and over-the-air updates – setting new standards
See MoreHey I am on Medial • 1y
Let's Decode Ather Energy 🤯📈💲 Today I saw various Ather Energy Scooters like 450 Plus and 450X and decided to make on Ather Energy 📈🤯🚀. Introduction: • Ather Energy, established in 2013 in Bangalore, India, specializes in electric scooters.
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Dexter Capital Advisors • 1y
What next for Ather? A Hero subsidiary status? 😅😅 With the latest development, that has never been more likely. Let's dive in! .. Whenever Ather Energy’s in need of more money, Hero pounces in. -> This was evident in the Sep rights issue where
See MoreHey I am on Medial • 10m
Indian electric scooter manufacturer Ather Energy is aiming to raise approximately $530 million through its initial public offering (IPO), as outlined in its draft prospectus filed on Monday. The Bengaluru-based startup plans to capitalize on the inc
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