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Swayam Chatterjee

Boring personย โ€ขย 11m

Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVsโ€™ poor performance and design. Despite competition, Ather crowdfunded production through pre-orders. Hero Motors invested โ‚น205 crores, enabling Ather to launch the Ather 340 and Ather 450 in 2018. Late entry and marketing challenges hindered market share, but Atherโ€™s quality reputation and word of mouth drove revenue growth since 2021. Tarun Mehta believes EV companies will profit from software upgrades rather than servicing.

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In Bangalore, engineer Tarun Mehta co-founded Ather Energy to revolutionize electric mobility. Overcoming skepticism, they launched the Ather 450 in 2018, India's first smart electric scooter. Facing challenges of manufacturing and scalability, Tarun

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Unicorn Alert! Ather Energy, an Indian electric scooter manufacturer, is now the 4th Unicorn of 2024. After raising $71 million in a funding round led by National Investment and Infrastructure Fund (NIIF) pushing their valuation to $1.3 billion Fou

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Vaibhav Babruwan Shingde

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What next for Ather? A Hero subsidiary status? ๐Ÿ˜…๐Ÿ˜… With the latest development, that has never been more likely. Let's dive in! .. Whenever Ather Energyโ€™s in need of more money, Hero pounces in. -> This was evident in the Sep rights issue where

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