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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

1. High Debt Burden: Jet Airways accumulated significant debt over the years. Its financial liabilities became difficult to manage, with creditors eventually losing confidence in the airline's ability to repay. 2. Increased Competition: Low-cost carr

bookmark this 👇!! Case Study: Google’s Rise to Market Dominance Introduction Google, founded in 1998 by Larry Page and Sergey Brin, emerged as a global technology leader by revolutionizing search engine technology. By 2000, Google had outpaced e

ProOut – The Ultimate Academic Project Marketplace ProOut is a unique platform where students can buy and sell academic projects, assignments, and reports anonymously. It connects buyers (students needing ready-made work) with sellers (graduates, ho

China will kill the US dollar. First, they banned crypto. Then, they secretly invested $1.5 billion & became the 2nd largest Bitcoin mining hub. Here's their masterplan to take over by 2030: President Xi Jinping's 2019 announcement revealed China

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

15 Brilliant Clothing Advertisement Ideas Introduction India is one of the largest producers and exporters of clothing globally. The market value of Indian apparel is around $120 billion and is growing at a very high pace. In the global arena, this i

15 Brilliant Clothing Advertisement Ideas Introduction India is one of the largest producers and exporters of clothing globally. The market value of Indian apparel is around $120 billion and is growing at a very high pace. In the global arena, this i

Larry Ellison: The Maverick Who Redefined Business Strategy Larry Ellison didn’t just build Oracle; he dominated industries with moves most leaders wouldn’t dare. Ellison was relentless in cutting losses. If a product wasn’t a clear winner, he drop