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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

1. High Debt Burden: Jet Airways accumulated significant debt over the years. Its financial liabilities became difficult to manage, with creditors eventually losing confidence in the airline's ability to repay. 2. Increased Competition: Low-cost carr

China will kill the US dollar. First, they banned crypto. Then, they secretly invested $1.5 billion & became the 2nd largest Bitcoin mining hub. Here's their masterplan to take over by 2030: President Xi Jinping's 2019 announcement revealed China

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

In 2012, Google faced a dilemma. They were falling behind in cloud computing while Amazon Web Services (AWS) was quickly becoming the go-to platform for developers. Google could’ve stuck with their core business—search and advertising—but they saw

Top Marketing Metrics You Should Track (Based on marketing goal)! Save this post and follow for more! 1. Sales Online Metrics: Conversion Rate: The percentage of visitors who take the desired action (e.g., purchase). Average Order Value (AOV): Ho

📖 DAILY BOOK SUMMARIES 📖 🚀 16 Lessons from 👉 🔥 The Art Of The Start 2.0 🔥 ✨ By Guy Kawasaki ✨ 1. Starting with a Strong Foundation • Make Meaning: Focus on creating a company that makes a significant impact rather than just pursuing mon

Man behind India's third-largest food app after Zomato and Swiggy. 1. Anshoo Sharma had everything one could dream of—a computer science degree from IIT Delhi, an MBA from IIM Ahmedabad, and a coveted consulting job at Bain and Company. But he still

From Village Boy to Business Tycoon: The Rags-to-Riches Story of P.C. Mustafa, Founder of iD Fresh Food The Beginning Born in a remote village in Wayanad, Kerala, Mustafa's early life was marked by financial hardship. His father was a daily wage wo

Youtube's Great Pivot YouTube, the video-sharing platform that has become an integral part of our daily lives, had a rather unconventional origin story. Initially, the founders envisioned it as a dating site where users could create videos introduci