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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

Getting better daily is the best thing we all can do! 1. ➟ Your product isn't special until people think it is. 2. ➟ People buy stories, not features. 3. ➟ Your target audience isn't everyone, even if you wish it were. 4. ➟ Social media likes don

Welcome to OUT OF THE BOX MAREKTING ! EP = 28 (Carlsberg's) "FREE BEER BILLBOARD" Carlsberg's marketing team awoke one day and decided to put a billboard in one of London's main streets. But there is a twist: unlike ordinary billboards, these po

China will kill the US dollar. First, they banned crypto. Then, they secretly invested $1.5 billion & became the 2nd largest Bitcoin mining hub. Here's their masterplan to take over by 2030: President Xi Jinping's 2019 announcement revealed China

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗛.𝗖. 𝗩𝗲𝗿𝗺𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝘁𝗿𝘂𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿? While teaching at IIT Kanpur, H.C. Verma observed that over 90% of students struggled with fundamental physics concepts due to inadequate school-le

🌐 Why Does Your Business Need a Website? In today’s digital world, the difference between being found or forgotten comes down to one thing: a website. It’s not just an online presence; it’s your most powerful tool for building trust, and credibilit

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

Tips to BOOTSTRAP STARTUPS IN INDIA:- 1-Legal Structure & Registration •Start with a simple Sole Proprietorship or LLP to reduce initial costs 2-Cost-Effective Operations •Use co-working spaces instead of dedicated offices 3-Funding & Finance Ma