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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

📱 The End of Smartphones? Elon Musk, Mark Zuckerberg, and Sam Altman believe the smartphone era is coming to an end! They predict a future where AI, smart glasses, and brain-computer interfaces (like Neuralink) replace our beloved devices. But Ti

Unicorn Alert! Ather Energy, an Indian electric scooter manufacturer, is now the 4th Unicorn of 2024. After raising $71 million in a funding round led by National Investment and Infrastructure Fund (NIIF) pushing their valuation to $1.3 billion Fou

💡The Importance of Knowing Your Startup’s Default Fate Understand Your Default Fate : Startups must know if they are “default alive” or “default dead” to make informed decisions. Default Alive vs. Default Dead : - Default alive: Reaches profi

Went to IIT Madras, rejected by 80 VCs and built a 22,150 CR company. 1. Tarun Mehta was pursuing a dual degree program in Engineering Design at IIT Madras. But, since business was in his Marwari blood, he partnered up with his batchmate (Swapnil) t

Hello everyone! Hope you’re all doing well. I want to share a quick thought on the challenges of turning innovative ideas into Minimum Viable Products (MVPs). These days, many seem focused on quick payouts rather than embracing new, creative platform

With over 21 million bikes and scooters sold every year, riders today are making more informed choices when it comes to tyres. It’s no longer just about picking whatever is available at the nearest shop. Performance, durability, and convenience now p

Stop Comparing Your Day 1 to Someone’s Day 1000 In the entrepreneurial journey, disputes often arise when success finally knocks on the door. A common scenario is the latecomer claiming they were pivotal to the company’s rise, sometimes even asserti

I've always been a fan of Ather Energy. The quality of technology and engineering behind the product blows me away. Not many know - they were basically pioneers in developing EV battery technology and charging standards in India(especially early o