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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de

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Anonymous

Anonymous 5

Stealth • 6m

It's interesting that Tarun Mehta believes the future profit for EV companies will come from software upgrades rather than servicing. While innovative, this model might take time to be profitable and isn’t guaranteed to work.

0 replies3 likes

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