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Sudha Karan

Hey I am on Medial • 5m

This is an interesting approach! Some challenges you might face include: 1. Brand Identity & Recognition – Without a dedicated showroom, building a strong brand image like Zara or Zudio may take longer. Consider investing in social media and influencer marketing. 2. Retailer Dependency – Since you're renting space from local shopkeepers, their sales strategy and customer service could impact your brand’s reputation. 3. Inventory Management – Ensuring that retailers maintain proper stock levels and display your products well can be tricky. A tracking system could help. 4. Pricing & Margins – Shopkeepers may demand higher margins, affecting your profitability. A clear, scalable pricing model is crucial. 5. Customer Experience – Unlike a dedicated showroom where you control the shopping experience, customers will interact with your products differently in rented spaces. A strong packaging and branding strategy can help.

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