Meta, the parent company of Facebook and Instagram, said on Tuesday it would start offering up to $5,000 to creators on platforms like TikTok and YouTube to start making content on its platforms instead.
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If successful, this could help Meta regain the spotlight, but it also highlights how much social platforms now rely on creators to drive engagement and keep users coming back.
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Meta, the parent company of Facebook and Instagram, said on Tuesday it would start offering up to $5,000 to creators on platforms like TikTok and YouTube to start making content on its platforms instead.
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Followers on social media is a dead concept in 2024
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