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Vishu Bheda

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Medial • 3m

Followers on social media is a dead concept in 2024 The internet is at an inflection point, and creators must adapt to survive. Let me explain why : In the 2000s, platforms like YouTube, Facebook, and Twitter helped creators build direct connections with followers. Having a large following was valuable, as content reached audiences easily. In the 2010s, things changed with the rise of ranking algorithms. Platforms like Facebook started showing posts based on engagement and watch time, not just followers. This limited how many people saw a creator’s content, even with millions of followers. By the 2020s, TikTok took over with its algorithm-driven feed, completely removing the need for followers. Other platforms like YouTube and Instagram copied this model. Now, engagement matters more than followers. To succeed, creators must make engaging content and focus on building genuine connections.

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