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When Agilitas sports raised their massive round just when they begun I wondered how were they able to raise so much? Apparently founder pedigree helps a lot. But looking at their Lotto deal which could result in revenues of 2000-3000 Crores in 2-3 ye
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Recently, I had a conversation with a founder who mentioned that they spend lots of money on advertising, however, people were not coming back. They asked: “What’s the catch?” I smiled softly and replied with one word: “Branding.” Marketing is as
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