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half way through the book. It helped me to understand how important Customer lifetime value (CLTV) is and how important it is to make your customers keep hooked to your product. (even helped me realise how, Many companies are already using these te

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Use bullet points and lists One of the best ways of keeping people engaged. They enhance your readability and keep your readers’ attention. Make use of them!

What I have realised using Social Media from the past 2 years us that 'engagement' is the king. Same applies with the SaaS or start-up as well, keep them engaged and entertainment with them. They will not forget!

Finding Product-Market Fit: Two Winning Approaches! Do you start with a product and find the right customers or choose customers first and build for them? Explore these two strategic paths to achieve the perfect product-market fit!

What is Sales according to Raj Shamani? It's PEU 🔫 P - Preparation Prepare yourself with the product/service, get all the details of your products and know how your customers can use it in the best possible way. make them realize the worth

What does it take to identify your potential customers and market your product to them ? How do you deal with this at an early stage of your product or project ? Does it cost you anything ?

Product market fit happens when you have considerable paying customers willing to he acquired without you having to spend much on acquiring them. Customers with similar problem profile which is now being solved by your product. Dont assume, chase sc