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Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

Day 23: Bangalore's Startup Scene: Beyond Filter Coffee & Coding Forget stereotypes! Bangalore's startup scene bursts with innovation beyond tech. It's a kaleidoscope of ventures: * Fintech Mavens: Revolutionizing finance, making chaat vendors te

Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's

The whole industry of niche based fashion, body care and any quick use or food product has been completely changed by quick ecommerce. previously people do not have many options in body care, even if they don't have the specific product distribution

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

*Company Name:** Tadpole **Industry:** Clothing Manufacturing **Business Model:** Tadpole focuses on designing, manufacturing, and distributing high-quality, eco-friendly apparel. Our product line includes a variety of styles, catering to both men

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

In India's cosmetics industry, profit margins vary based on brand positioning and product type. For standard cosmetic products, companies typically achieve profit margins between 10% and 15%. In contrast, luxury cosmetic brands often realize signific

Why are India's consumer durable makers locked in intense warranty war? Leading consumer durables brands like LG, Samsung, Haier, and Godrej are intensifying a "warranty war" to attract customers, offering extended warranties on key components like