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Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

"Zepto Goes from Groceries to Genius: Unleashes ‘Atom’ to Decode Your Shopping Soul!" Zepto entering the consumer analytics game with Zepto Atom? Now that’s a plot twist in the quick-commerce saga! What was once just about zippy grocery deliveries i

The whole industry of niche based fashion, body care and any quick use or food product has been completely changed by quick ecommerce. previously people do not have many options in body care, even if they don't have the specific product distribution

Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's

Day 23: Bangalore's Startup Scene: Beyond Filter Coffee & Coding Forget stereotypes! Bangalore's startup scene bursts with innovation beyond tech. It's a kaleidoscope of ventures: * Fintech Mavens: Revolutionizing finance, making chaat vendors te

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

Arjun Vaidya, cofounder of V3 Ventures and a prominent D2C entrepreneur, has joined quick commerce platform KiranaPro as an investor and mentor. In this role, he will focus on building strategic partnerships with direct-to-consumer brands. Setting i

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive