The whole industry of niche based fashion, body care and any quick use or food product has been completely changed by quick ecommerce. previously people do not have many options in body care, even if they don't have the specific product distribution in their area. you can never get a Cetaphil, minimalist brand skincare products in your nearby dukaan store. but quick ecommerce gets it to you in 10 mins and in 15 mins it will literally be in your body. be it any niche quick use products to the food industry. they are saving many many new customized and personalized brands products to distribute them evenly and creating a great way for them to compete with legacy based monopolys. I can't even express to you how many these kinds of brands would have got lost if there not be this kinda quick service. Now from food to any grocery based niche brands all have an equal opportunity to win and the play of Monopoly mostly comes to an end I hope.
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