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McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The cor

FamPay clearly knew what they were doing. Only reason why their core business of making a neo bank for Teens didn't work well is that they were too early. They were trying to promote Online Payments for teens when their parents themselves hadn't ada

There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest p

The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins

Was off for a while from medial. How you all doing?!

How sequoia took a billion dollar revenge on Mark Zuckerberg 👇 In 2004, Sequoia approached Mark, they wanted to invest in Facebook, but Mark was not really interested to raise funds from them, so he decided to go to meet the partners in a pyajma an