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Jaswanth Jegan

Stealth • 6m

The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize inspired by what they see. So they asked the world to find the most interesting Cheetos in terms of shape If your Cheeto is shaped like a guitar, you could be rewarded with a top-notch Guitar.Approximately 127, 717 Cheetos were submitted resulting in the brand's highest sales week ever. And finally, they opened an actual exhibition called “The Cheetos Museum”. The impact and craze were so huge that people started selling them on eBay as well a few Cheetos were sold for as high as $100k!

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