Founder-Hexpertify.c... • 1y
The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize inspired by what they see. So they asked the world to find the most interesting Cheetos in terms of shape If your Cheeto is shaped like a guitar, you could be rewarded with a top-notch Guitar.Approximately 127, 717 Cheetos were submitted resulting in the brand's highest sales week ever. And finally, they opened an actual exhibition called “The Cheetos Museum”. The impact and craze were so huge that people started selling them on eBay as well a few Cheetos were sold for as high as $100k!
Keen Learner and Exp... • 1y
Blue Tokai Coffee Roasters is an Indian specialty coffee company that was founded in 2013 by Matt Chitharanjan and his wife Namrata Asthana after they struggling to find quality coffee, they realized that the cafes were using inferior coffee beans an
See MoreJAIN College is comm... • 6m
Humanities students explored the Brain Museum at NIMHANS, experiencing a hands-on session with a real human brain. Guided by the Human Brain Bank faculties, they learned about the complexities of brain health, various neurological diseases, and their
See MoreAlways be Happy but ... • 10m
Well today I had a change to listen to an entrepreneur, and they were charging pretty handsome for their service but and had a really big proposal, with over 20 services but when I carefully listed to their conversation and analysed it I realised th
See MoreFounder & CEO at Bui... • 10m
One of the best lessons business men or people starting their business can learn from Zomato At the time when Zomato's stock was not at the height which it is at today, and the sentiment in the market was against such companies they had show through
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