How Netflix started ?
The $2 Billion Mistake: Blockbuster's Netflix Blunder
How does a single decision reshape an entire industry?
In 2000, Netflix offered to sell to Blockbuster for $50 million.
Blockbuster laughed it off.
Fast forward:
2002:
In 2001, Netflix begged Blockbuster to buy them for $50 million.
But Blockbuster laughed at them.
Today, Netflix is worth over $350 billion—and no one remembers Blockbuster.
Here’s how that rejection ignited one of the greatest business comebacks
PVR is showing re re-release of popular blockbuster. Is it good idea? Why?
5 replies15 likes
Magudapathi R
Hey I am on Medial • 5m
START IT TODAY ITSELF , WHY THE IDEA CAN WAIT UNTIL IT BECOMES PROTOTYPE ,BUT TIME WON'T WAIT FOR YOUR ACTION , WHATEVER JUST START TODAY ITSELF. DON'T WAIT FOR RIGHT TIME , JUST CREATE YOUR RIGHT TIME ❤️ FRIENDS AND FAMILY 😉
1 replies5 likes
Chamarti Sreekar
Passionate about Pos... • 1m
Netflix didn’t just beat Blockbuster—they exploited its biggest weakness.
In 2000, Blockbuster made $800M from late fees. Customers hated them. Netflix saw an opportunity.
Instead of charging per rental, they launched a $19.99/month unlimited plan.