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In 2001, Netflix begged Blockbuster to buy them for $50 million. But Blockbuster laughed at them. Today, Netflix is worth over $350 billionโand no one remembers Blockbuster. Hereโs how that rejection ignited one of the greatest business comebacks
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Netflix didnโt just beat Blockbusterโthey exploited its biggest weakness. In 2000, Blockbuster made $800M from late fees. Customers hated them. Netflix saw an opportunity. Instead of charging per rental, they launched a $19.99/month unlimited plan.
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The Missed Billion-Dollar Mistake No One Talks About ๐ฅ In 2000, Netflix offered to sell itself to Blockbuster for $50 million. Blockbuster laughed them out of the room. Fast forward โ Netflix becomes a $200+ billion behemoth. Blockbuster? A dusty
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