Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore.
A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
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Anonymous 2
Hey I am on Medial • 3m
Nice yaar, Minimalist could benefit from HUL’s distribution channels and resources, accelerating its reach and brand value
Winning Through Unmatched Reach! 🚀
Companies like Apple, Amazon and Nike dominate by controlling their distribution channels ensuring products reach customers faster and more efficiently. A strong distribution moat keeps competitors out! 📦🔥
Startup Blueprint - Day 06
Sales and Distribution Channels
1. Direct Sales: Consider face-to-face or online sales directly to customers.
2. Online Platforms: Explore e-commerce platforms, marketplaces, or your own website.
3. Partnerships: Collab
𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !!
Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years.
Minimalist, founded
Idea to million dollars brand
I. Developing a winning idea
A. identifying a nice market
B. conducting market research
C. formulating a unique value proposition
II. Building a strong brand identity
A. Crafting a memorable brand name
B. Designing
you are in buisness of branding and not product . when you reach customer they should see the value and emotions you are giving them through brand Centric mindset and not product Centric,
-multi millionaire
author of ecommerce evolved
tanner Larss
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3 replies6 likes
Arcane
Hey, I'm on Medial • 5m
World's Most Valuable Media Brands 2024
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1. Customer Segments:
• Identifying the different groups of people or organizations a business aims to reach and serve
• Importanc
On, a Swiss athletic footwear brand founded in 2010, quickly gained prominence by targeting both professional athletes and lifestyle consumers. Known for its unique CloudTec technology, On shoes provide a distinct cushioning and energy return, appeal
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Sociofame
Influence That' Driv... • 3m
Go-To-Market (GTM) Strategy
1. Target Audience: Identify who you’re serving, their needs, and buying behaviors.
2. Value Proposition: Highlight the unique problem you solve and why you’re better than competitors.
3. Messaging: Define key message
📖 DAILY BOOK SUMMARIES 📖
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1. Marketing as a Core Business Function
• Marketing is not just a departmental activity but a central function for business success. It i
