Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore.
A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
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Anonymous 2
Stealth • 1m
Nice yaar, Minimalist could benefit from HUL’s distribution channels and resources, accelerating its reach and brand value
Startup Blueprint - Day 06
Sales and Distribution Channels
1. Direct Sales: Consider face-to-face or online sales directly to customers.
2. Online Platforms: Explore e-commerce platforms, marketplaces, or your own website.
3. Partnerships: Collab
𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !!
Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years.
Minimalist, founded
Idea to million dollars brand
I. Developing a winning idea
A. identifying a nice market
B. conducting market research
C. formulating a unique value proposition
II. Building a strong brand identity
A. Crafting a memorable brand name
B. Designing
you are in buisness of branding and not product . when you reach customer they should see the value and emotions you are giving them through brand Centric mindset and not product Centric,
-multi millionaire
author of ecommerce evolved
tanner Larss
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3 replies6 likes
Arcane
Stealth • 3m
World's Most Valuable Media Brands 2024
✦ Google ranks first as the most valuable media brand at $333.4 billion followed by TikTok at number two $84.2 billion
✦ Instagram is the fastest growing Media Brand with almost 50% increase in value
✦ 9 of
📖 DAILY BOOK SUMMARIES 📖
🚀 12 Lessons From 👉
🔥 Business Model Generation 🔥
✨ By Alexander Osterwalder ✨
1. Customer Segments:
• Identifying the different groups of people or organizations a business aims to reach and serve
• Importanc
On, a Swiss athletic footwear brand founded in 2010, quickly gained prominence by targeting both professional athletes and lifestyle consumers. Known for its unique CloudTec technology, On shoes provide a distinct cushioning and energy return, appeal
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3 replies4 likes
Adsdad Agency
Stealth • 29d
Go-To-Market (GTM) Strategy
1. Target Audience: Identify who you’re serving, their needs, and buying behaviors.
2. Value Proposition: Highlight the unique problem you solve and why you’re better than competitors.
3. Messaging: Define key message
📖 DAILY BOOK SUMMARIES 📖
🚀 15 Lessons From 👉
🔥 Kotler On Marketing 🔥
✨ By KOTLER On Marketing ✨
1. Marketing as a Core Business Function
• Marketing is not just a departmental activity but a central function for business success. It i
If independent creators on platforms like YouTube and Substack can build loyal followings and generate significant income directly from their audience, why are established media companies struggling to retain viewers and subscribers despite vast reso
