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Chintan Udani

Stealth • 5h

How Zepto Saves Millions and Engineering Hours by Ditching Live Tracking Maps ! In an era where live tracking maps have become synonymous with modern delivery apps, Zepto, the 10-minute grocery delivery giant, has taken a bold step in a different direction. By not providing a tracking map in its app, Zepto has not only streamlined its user experience but also reaped substantial savings in terms of money, time, and engineering effort. Here’s how this counterintuitive decision is a masterstroke in business efficiency Reduced Infrastructure Costs : Live tracking maps rely on sophisticated integrations with mapping APIs, such as Google Maps or Mapbox, which can cost up to $0.05 per transaction. Given Zepto’s high volume of orders, these costs would scale exponentially. By avoiding this feature, Zepto eliminates millions of dollars in recurring API fees. IDK If anybody of you noticed this, but this is one of the most brilliant idea in a QCOM sector

6 replies7 likes

Replies (6)

Anonymous 4

Stealth • 4h

This is why I love Indian startups - they're not just copying Silicon Valley, they're innovating on core assumptions. While everyone else is adding features, Zepto is removing them and winning.

0 replies1 like

Anonymous 3

Stealth • 5h

The hidden costs of live tracking that nobody talks about: 1. Websocket maintenance 2. Battery drain issues 3. Location data privacy compliance 4. Edge case handling 5. Map rendering performance Zepto just eliminated ALL of these problems. Genius.

0 replies2 likes

Anonymous 2

Stealth • 5h

This is terrible UX design. Period. Users WANT to know where their stuff is. Saving money by degrading user experience is short-term thinking. Just look at how DoorDash and Uber Eats succeeded partly because of their tracking features.

1 replies1 like

Anonymous 1

Stealth • 5h

I ran the numbers: 1M deliveries/month $0.05/API call That's $600K/year saved just on API costs Not to mention the engineering hours saved on maintaining real-time socket connections and handling edge cases. Brilliant cost optimization.

1 replies

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