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West Bengal ranked 3rd in total no. of regd companies and total no. of active companies in India as on 31.03.23. AlsoBengal ranked 8th in new companies registered during FY 22-23. (MCA does not release city wise data of cos registered ) src - MCA A

Why Do Startups Fail? The blog explores the reasons behind startup failures and Key insights include: 1. Ideation Stage: Lack of market research can lead to product-market mismatch 2. Launch Stage: An ineffective business model can hinder scal

Day 65: Gym comeback after skipping 2 days. Funny how people stay quiet when you're not trying but judge when you attempt to level up. Got my laptop back from service, friend dubbed me product manager. Dizziness been weird lately. That desk nap wasn'

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

Complicated Business Terms Simplified PART 3 Bootstrapping: building a business with minimal external funding, relying on personal savings and revenue generation. Angel Investor: An individual who provides early-stage funding to startups. Venture

𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝗹𝗼𝗮𝗻 𝗮𝗽𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗰𝗼𝗺𝗲 𝘄𝗶𝘁𝗵 𝘁𝗿𝗮𝘂𝗺𝗮. Every day in India, someone needs just ₹1,000–₹5,000 for a small emergency and ends up downloading shady loan apps, facing harassment and hidden fees. Not because

Why Most Entrepreneurs Fail (And few Succeed) 🚫 FAIL: -Building what they love, not what the market needs -Chasing perfection, not progress (launch late → miss momentum) -Blaming external factors and not adapting. -Spending blindly on ads, ig

Unlocking Potential: Innovative Financing for Turnaround Projects Turnarounds aren’t just about survival—they’re launchpads for reinvention. But even the best strategies stall without smart financing. Here’s how innovation is changing the game: 1. R

IDENTIFYING YOUR CENTER OR CORE Where do you stand? What is at the core of your own life? Sometimes that isn't easy to see. The best way to identify your own center is to look closely at your life-support factors. You can trace it back to the ce