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West Bengal ranked 3rd in total no. of regd companies and total no. of active companies in India as on 31.03.23. AlsoBengal ranked 8th in new companies registered during FY 22-23. (MCA does not release city wise data of cos registered ) src - MCA A

Why Do Startups Fail? The blog explores the reasons behind startup failures and Key insights include: 1. Ideation Stage: Lack of market research can lead to product-market mismatch 2. Launch Stage: An ineffective business model can hinder scal

🚨 Everyone’s talking about what OpenAI’s o3 model did: It sabotaged its own shutdown script to avoid being turned off. But almost no one is talking about how it did it. That’s the part that matters. Because it wasn't a bug. It was goal-driven beh

Most founders think their startup problems are external. The market is slow. Customers don’t “get” the product. Pricing feels impossible. Operations are messy. But in reality, most startups are limited by something far less visible: the psychology

I planned to launch before Black Friday. And it’s not happening. That’s the update. And honestly, it stings a little. I was excited about the timeline. The team was aligned. The plan felt doable. But somewhere between designs, development, and ever

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

Complicated Business Terms Simplified PART 3 Bootstrapping: building a business with minimal external funding, relying on personal savings and revenue generation. Angel Investor: An individual who provides early-stage funding to startups. Venture

Why Most Entrepreneurs Fail (And few Succeed) 🚫 FAIL: -Building what they love, not what the market needs -Chasing perfection, not progress (launch late → miss momentum) -Blaming external factors and not adapting. -Spending blindly on ads, ig

This is a massive leap forward. One of Lovable ’s biggest limitations for me was the buggy Supabase integration and the difficulty of adding native AI features. Unless you relied on messy WebView hacks, building apps with real AI felt almost impossi