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A power move? definitely. On-brand? absolutely. Hats off to Calm for understanding the power of a little space and a whole lot of opportunity!

Welcome to INGENIOUS MARKETING! EP- 11 (Coca cola) Lighter than air😉 (open image) One Like and a follow would mean a lot. & How heavy was this marketing?

Viral marketing strategy - 11 Cause Marketing Strategy — Cause marketing strategy used by many brands to improve their brand awareness. Like Indian tobacco company ( ITC ) selling classmates books for showing that their company is thinking about

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

Great move by Whatsapp. This will help a lot of people.

Welcome to INGENIOUS MARKETING! EP-9 (Nescafe) Caffeine that kept MONALISA awake and alert (open image) One Like and a follow would mean a lot & How "strong" is this marketing

Welcome to INGENIOUS MARKETING! EP-10 (TIMEX) Not "Smart" but El classico marketing (open image) One Like and a follow would mean a lot & What kind of watch you have, smart or classic?

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

Any suggestions for creating a brand mascot using AI image generation ? How detailed can we go and which are the best tools ?

Kriti Sanon's skincare brand Hyphen has achieved a revenue of ₹100 crore in its first year.