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Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares. The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.

An infrastructure mismatch. Not an innovation shortage! We often look for more founders, more startups, more funding. But what if the real bottleneck is the lack of physical and institutional infrastructure across the country? Colleges with no inn

Efforts alone won’t cut it. You need the right tools to turn your hustle into results. Startups pouring hours into work without the right strategy? That’s a recipe for frustration. Before you invest your time, ask yourself: ⤷ Are you using the ri

I stay at home most of the time, and I’m wondering how I can build meaningful connections without going out frequently. In college, it was easy because we were naturally around like-minded people, but now it feels harder. What are the best ways t

Irritation is one of the most disgusting feeling that we want to get rid of. Same repetitive formatted ads become monotonous. People no more want to watch them. In this ad, Center Fresh brilliantly tapped this emotion and integrated humour into i

The idea is to target corporate hubs like Mindspace and Cloud City, offering employees a convenient transportation service. The plan involves selecting specific residential areas within a 5 to 10 km radius of these workspaces. The focus would be on e

I travel with public transport most of the time, the problem with it is space inside and also hygiene in the environment of the bus. What If we started a private company for public transportation and charge people by the amount of minutes they were