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Costco built a $250 billion empire by breaking all the rules: - 14% max markup. - $4 billion in membership fees. - Just 4,000 products. Here’s how Costco redefined retail—and the pricing strategy that turned customers into die-hard fans: Costco’s

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Vishu Bheda

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Medial • 2m

And crazy part, 90% of all, renew membership every year .

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