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Vishu Bheda
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Medial • 7m
In 2012, Vine became a viral sensation — launching countless creators and hitting 200 million users. But by 2017, it was gone. How did the app that defined short-form video lose — and why didn't it hit the same success as TikTok? The rise and fall of Vine, explained: Vine launched in 2012 with a simple idea: 6-second looping videos. It solved buffering problems and kept people hooked. Twitter bought it for $30M, and by 2015, it had 200M users. Vine made stars like David Dobrik and Liza Koshy and changed online comedy forever. But there was a big problem: creators couldn’t earn money. Platforms like YouTube and Instagram offered better features and pay, so top creators left. Vine also failed to update its app while competition grew. By 2016, engagement dropped, and Twitter shut Vine down in 2017. Vine’s impact was huge, but it died because it couldn’t support its creators—a reminder of how important it is to adapt and value talent. Follow Mr Z for more such content!
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