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Vandit Jain

Stealth • 6m

Folks there was an article shared yesterday on CAC CPA, can someone send me the link? I couldn’t find it

2 replies8 likes
Replies (2)

Niket Raj Dwivedi

 • 

Medial • 6m

Checkout this news on Medial - https://medial.app/article/how-to-actually-calculate-cac-497bed1872fc3 How To (Actually) Calculate CAC (Customer Acquisition Cost)?... Read more on Medial App - India’s startup social media platform.

0 replies2 likes
Anonymous

Anonymous 1

Stealth • 6m

Checkout this news on Medial - https://medial.app/news/how-to-actually-calculate-cac-497bed1872fc3 Brian Balfour explains the distinction between Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA), emphasizing that CAC measures the cost to acquire paying customers, while CPA measures costs for non-paying actions like registrations. He highlights common calculation mistakes, such as ignoring time lags and not including all relevant expenses,... Read more on Medial App - India’s startup social media platform.

0 replies2 likes

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