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Checkout this news on Medial - https://medial.app/news/how-to-actually-calculate-cac-497bed1872fc3 Brian Balfour explains the distinction between Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA), emphasizing that CAC measures the cost to acquire paying customers, while CPA measures costs for non-paying actions like registrations. He highlights common calculation mistakes, such as ignoring time lags and not including all relevant expenses,... Read more on Medial App - Indiaās startup social media platform.
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