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Checkout this news on Medial - https://medial.app/news/how-to-actually-calculate-cac-497bed1872fc3 Brian Balfour explains the distinction between Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA), emphasizing that CAC measures the cost to acquire paying customers, while CPA measures costs for non-paying actions like registrations. He highlights common calculation mistakes, such as ignoring time lags and not including all relevant expenses,... Read more on Medial App - Indiaโs startup social media platform.
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๐จ Myth Busted! ๐จ ๐ญ Myth: Higher ad spend = Lower CPA (Cost Per Acquisition). โ Fact: The secret to reducing CPA lies in strategic targeting, compelling creatives, and optimized landing pagesโNOT just throwing more money at your ads! ๐ก ๐ Stop w
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WTF is CAC (Customer Acquisition Cost)โ๐ค๐ Let me explain this, Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of acquiring a new customer. So, This includes all the costs associated with sales and marketing
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Should Medial host offline/online events for startups? Advantages: 1. Strong networking opportunities for the community. 2. Enhanced brand value for Medial. 3. Lower customer acquisition cost (CAC) and an additional revenue stream for Medial. Wh
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Some glimpse of business full form ? GTM:- go to market LTV:- lifetime value MVP :- Minimum viable product GT:- General Trade SP:- selling price ROI:- return on investment ROAS:- Return on advertising spend DAU:- Daily Active user MAU:- Monthly A
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CAC vs LTV โ The Unit Economics Every Founder Must Know Youโre getting users. Youโre spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, youโre not building a business โ youโre burning cash.
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7 Essential Metrics Every Startup Should Track 1. Customer Acquisition Cost (CAC) https://www.investopedia.com/terms/c/customer-acquisition-cost.asp 2. Lifetime Value (LTV) https://www.investopedia.com/terms/c/customer-lifetime-value-clv.asp 3. Bu
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STARTUP TERMS TO KNOW - Day 1 1.PIVOT - A significant change in a startup's business model or strategy. 2.BOOTSTRAPPING - Funding a startup using personal savings or internal revenue without external help. 3.UNICORN - A privately held startup valu
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โ Must for Business Students ๐ฅ10 Most Important metrics that are asked by investors. 1. Revenue Growth Rate 2. Monthly Recurring Revenue (MRR) 3. Burn Rate 4. Cash Runway 5. Gross Margin 6. Customer Acquisition Cost (CAC) 7. Customer Lifetime Val
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Startup Terminologies Demystified ๐ 1) LTV (Customer Lifetime Value): The total revenue a business can expect from a single customer during their entire relationship with the company. It helps measure how valuable a customer is in the long run.
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