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Shiv Bharankar
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Medial • 5m
What Went Wrong with Vine In 2017, Twitter shut down Vine, a platform that once thrived with 200 million active users at its peak. Despite its massive popularity, Vine fell victim to strategic missteps that led to its demise. As Elon Musk hints at reviving Vine to compete with TikTok, it’s essential to analyze what went wrong and how the platform can succeed this time. Why Did Vine Shut Down? 1. No Creator Monetization: Creators like Logan Paul left for platforms like YouTube, which offered revenue-sharing. • Fact: By 2016, 18 of Vine's top 50 creators quit due to no income opportunities. 2. Stiff Competition: Platforms like Instagram added features that drew Vine users away. • Report says Instagram's engagement rose 25% after introducing videos. 3. Lack of Innovation: Vine stuck to its 6 Seconds format, while rivals evolved with AR filters, editing tools, and longer videos. 4. Twitter's Struggles: Financial issues forced Twitter to shut Vine instead of investing further.
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