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Question for Medial Community— "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an

The youth of India spends money they don't have to play status games. Multiple people making <₹50k ($600)/mo in their 20s are buying — iPhone & other Apple products (on interest) — Coldplay / Dua Lipa concerts — trips to Thailand / Vietnam / Goa Th

20 US Startups That Nailed Marketing (And What You Can Steal) 🚀 These startups crushed it. Here’s how—and what you can steal: -Airbnb: User-generated content. 🏠 Steal: Use UGC for trust. -Dropbox: Viral referrals. 📦 Steal: Incentivize sharing.

How Xiaomi Conquered India: The Marketing Experiments That Changed the Game Xiaomi went from an unknown Chinese brand to India’s #1 smartphone seller in just a few years. How? Relentless marketing experiments that broke traditional rules. Here’s how

How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

I’ve been a fool to have been buying medicines from all sorts of places all this time 🙏🙏 I have a Jan Aushadhi Kendra just 150 metres from my house, and I never knew what makes them so special. And based on what I have been able to learn another