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A local tea stall earns ₹72 lakh a year, cleverly splitting ₹43.2 lakh in digital payments across 4–5 QR codes and ₹28.8 lakh in cash — all to dodge taxes. Meanwhile, the government turns a blind eye to such massive unreported incomes, but uses AI to

𝗘𝗹𝗼𝗻 𝗠𝘂𝘀𝗸 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝗵𝗲 𝘀𝗹𝗲𝗽𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗧𝗲𝘀𝗹𝗮 𝗳𝗮𝗰𝘁𝗼𝗿𝘆 𝗳𝗹𝗼𝗼𝗿 𝗳𝗼𝗿 𝟯 𝘆𝗲𝗮𝗿𝘀 Most CEOs work from fancy offices. Elon Musk? He slept under his desk. For 𝐭𝐡𝐫𝐞𝐞 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐲𝐞𝐚𝐫𝐬, Musk

J.K. Rowling: From Struggle to Success J.K. Rowling, the writer of *Harry Potter*, is a true story of never giving up. Born in 1965 in England, she always dreamed of writing books. But her life was not easy. In her late 20s, she lived in Scotland

Most Startup Advice is a Lie Every founder loves a good success story. 📈 “Jeff Bezos started in his garage.” 📈 “Airbnb was rejected by investors 100+ times.” 📈 “Elon Musk went all in and won.” 💡 Survivorship Bias: We only hear from the startu

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

Let’s be honest — being “busy” is your favorite addiction. And the worst part? It makes you feel productive while quietly wrecking your business. I get it. I’ve been there. That dopamine hit from ticking off 20 small, meaningless tasks. Jumping on

Co-Building a VC Fund in Public: Day 20 (Co-building through storytelling) Aren’t we all in the business of storytelling? Maybe the successful entrepreneurs are the best new-age storytell

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

This is the youngest billionaire you never heard of... He was a pizza boy who built Gymshark into a $1.3B company with only $500. His strategy was so simple but GENIUS that Nike, Puma and Adidas executives couldn't believe it. Here's the full stor

"Not Funded. Just Focused." I’m not a funded founder. Not yet. I’m not sitting in investor meetings or raising headlines. I’m building. I’m learning. I’m taking the hits. And I’m not backing down. At 22, from Ahmedabad, I started something people to