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Ketan Sojitra SMEDOST

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Gujarathi Empire Group • 7m

There is now an increased air of "start-up romance". That paints start up life as working in chiller attire out of a fancy co working space, talking ideas all day, raising funding rounds, giving gyaan on social media, hosting Fri Eve drinks for colleagues. Don't fall for it. "Start-up reality" hits soon. It means painful execution, limited budgets and even more limited working conditions, constant rejection, challenges in hiring and retention, pressure for revenue at any cost, and uncertainty for a very long period of time. Be ready for it.

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