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In my opinion, Gen Z matures too quickly to respect the seemingly foolish choices they made in their early and late childhood for the rest of their lives, to a far greater extent than did previous generations. Older people experience nostalgia, but G

Can hyper personalization become a norm with gen-z and gen alpha. Check the link. bigfoot is a brand that wants to be a hyper personalization brand in fashion. Write back for collaboration and also to join the team if you think. hyper personaliza

Startup in 60 seconds! Spotlight: BeReal Solves: Fake, curated social media lives Raised: $90M+ Why it works: Once a day, random notification. 2 minutes to post a raw, unfiltered photo. No filters, no likes - just real life. Gen Z ate it up. So

Redefining Backpacks for Gen Z. Vault is not just a product — it's a new category. We’re building a fashion-first, emotionally driven backpack that merges everyday utility with the cultural weight of a status symbol. Think functionality meets ide

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s

Gen Alpha (born ~2010–2025) is in a crisis. Brain rot short form videos are shaping their attention spans, social behaviors, and forging them into aggression. A 2023 report says, 40% of two-year-olds now own a tablet. India leads with 336M Gen Alpha

I recently had a powerful reminder that wisdom doesn't always come from experience. In the spirit of exploring fresh perspectives, I tapped into the insights of Gen Z. What did I learn? 1. Adaptability is Key ⤷ They thrive in a world of change. Th

Important traits among Gen Z that are going to bring the next wave of consumer economy in India: 1) No bargaining, For them, bargaining means they are going to be looted. 2) They are likely to spend extra for better things, unlike their parents. 3)

Teen self-care brand Sammmm has secured Rs 10 crore ($1.2 million) in a seed funding round. The round was led by Fireside Ventures, with participation from Sauce VC and angel investors Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra. Accord