In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success:
Attribute-Based Positioning
Focus on a key feature of your product or service. Think
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
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