When Bro said,
"Most people aren't searching for the truth, they're searching for a version of reality that doesn't make them the villain,"
Damn! It hit so hard.
What truly matters?
Is it the initial conversation with the investment banking professional to fundraise?
Or..
Is it the opportunity to get into that conversation in the first place?
(sometimes, access is the real privilege)
How The Whole Truth hit ₹100Cr ARR without celebrity ads
Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand.
What worked:
Brutally honest branding — full ingredient tr
Broke people never have a plan.
But they all have a wish.
You ask a broke person, do you want to be rich?
And they reply.
"Oh, yes I’d love that!"
That’s the wish.
What's the plan?
"Ah, you know, one day just gotta keep my eyes open. Might win
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