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Startup Blueprint - Day 03 Define Your Unique Value Proposition (UVP) 1. Problem-Solution Fit: Clearly define the problem your product or service solves. 2. UVP Statement: Craft a concise statement that communicates your unique value to customers.

Startup Blueprint - Day 05 Marketing and Branding Strategy 1. Content Marketing Plan: Outline content topics, channels (blogs, videos, social media), and posting schedules. 2. Brand Identity: Define your brand’s personality, tone, and visual eleme

Early-stage startups need engineered business models for hypergrowth, not just great ideas. A "boosted" model ensures rapid validation, capital efficiency, scalability, competitive edge, & attracts investment. The "Accelerated Performance Framework"

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

IDEA → VALIDATION → LAUNCH ChatGPT helps founders move fast—here are the prompts. 1️⃣ Validate the Problem Fast “What are 3 real problems people in [industry or niche] face related to [broad topic]—and what would they pay to solve?” 2️⃣ Narrow th

Excess Edge Experts Consulting highlights common pitfalls early-stage ventures face when seeking investment. Many founders delay addressing key issues, hoping to resolve them post-funding—often to their detriment. We frequently see: • Vague Vision:

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Growing to 20k customers in a year takes smart strategy and relentless hustle. • Know Your Audience: Define your ICP—use Google Trends, Reddit, LinkedIn. • Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). •

Thinking of launching an online gaming platform like Dream11? Here’s what you need to know: Certain states, including Assam, Sikkim, Nagaland, Odisha, Telangana, and Andhra Pradesh, prohibit your services due to specific laws. Gaming and gambling fa

Youtube channel ideas . . Here are a few YouTube channel ideas, each catering to different interests: Niche Tech Reviews: Focus on reviewing specific types of tech products, like budget gadgets, smart home devices, or gaming peripherals. Dive dee