Director & CEO @ Exc... • 4m
Early-stage startups need engineered business models for hypergrowth, not just great ideas. A "boosted" model ensures rapid validation, capital efficiency, scalability, competitive edge, & attracts investment. The "Accelerated Performance Framework"
See MoreEverything about Mar... • 8m
Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
See MoreDirector & CEO @ Exc... • 5m
Excess Edge Experts Consulting highlights common pitfalls early-stage ventures face when seeking investment. Many founders delay addressing key issues, hoping to resolve them post-funding—often to their detriment. We frequently see: • Vague Vision:
See MoreHey I am on Medial • 1y
Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon
See MoreDirector & CEO @ Exc... • 5m
Growing to 20k customers in a year takes smart strategy and relentless hustle. • Know Your Audience: Define your ICP—use Google Trends, Reddit, LinkedIn. • Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). •
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