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Startup Blueprint - Day 03 Define Your Unique Value Proposition (UVP) 1. Problem-Solution Fit: Clearly define the problem your product or service solves. 2. UVP Statement: Craft a concise statement that communicates your unique value to customers.

Startup Blueprint - Day 05 Marketing and Branding Strategy 1. Content Marketing Plan: Outline content topics, channels (blogs, videos, social media), and posting schedules. 2. Brand Identity: Define your brand’s personality, tone, and visual eleme

Early-stage startups need engineered business models for hypergrowth, not just great ideas. A "boosted" model ensures rapid validation, capital efficiency, scalability, competitive edge, & attracts investment. The "Accelerated Performance Framework"

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

IDEA → VALIDATION → LAUNCH ChatGPT helps founders move fast—here are the prompts. 1️⃣ Validate the Problem Fast “What are 3 real problems people in [industry or niche] face related to [broad topic]—and what would they pay to solve?” 2️⃣ Narrow th

Excess Edge Experts Consulting highlights common pitfalls early-stage ventures face when seeking investment. Many founders delay addressing key issues, hoping to resolve them post-funding—often to their detriment. We frequently see: • Vague Vision:

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Growing to 20k customers in a year takes smart strategy and relentless hustle. • Know Your Audience: Define your ICP—use Google Trends, Reddit, LinkedIn. • Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). •

Youtube channel ideas . . Here are a few YouTube channel ideas, each catering to different interests: Niche Tech Reviews: Focus on reviewing specific types of tech products, like budget gadgets, smart home devices, or gaming peripherals. Dive dee

Thinking of launching an online gaming platform like Dream11? Here’s what you need to know: Certain states, including Assam, Sikkim, Nagaland, Odisha, Telangana, and Andhra Pradesh, prohibit your services due to specific laws. Gaming and gambling fa