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Hack Used By Startup #8 Dropbox’s This Strategy Increase Their Sign-Ups From 100k to 4Million!! The Problem: Dropbox needed to grow its user base quickly but had a limited marketing budget. The Idea: Dropbox implemented a referral program, offering

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Yesterday, I was talking with one of my friends (we met through Discord). She was accepted into Purdue University, where her dream is to become an astronaut, and she'll join the aerospace program this fall. Although the tuition is relatively affordab

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“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in