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Welcome to OUT OF THE BOX MARKETING ! EP=26 (Coca-Cola) "Happiness Machine" Coke wanted to market their brand, but instead of going traditional, they took an alternative approach. They set up vending machines around college campuses. However, it

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Venkat Ragavan

Don't mind just time... • 5m

coke nvr required marketing... its just annual ad expenses... the cocaine then in coke did all the word of mouth

1 replies1 like
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