Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
Welcome to OUT OF THE BOX MARKETING !
EP=26 (Coca-Cola)
"Happiness Machine"
Coke wanted to market their brand, but instead of going traditional, they took an alternative approach.
They set up vending machines around college campuses. However, it
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
Doritos' Genius Super Bowl Strategy
So A 30-second Super Bowl ad generally costs around $8 million.
On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad.
However Doritos plays this g
How to Market Your Business on a Budget
• Utilize social media platforms effectively
• Offer valuable content that engages your audience
• Partner with influencers or other brands for cross-promotion
• Use email marketing to keep customers inform
→ Great marketing won’t fix a bad product.
→ Not everyone is your customer.
→ Viral campaigns are often flukes.
→ Content quality trumps quantity.
→ Authenticity beats flashy tactics.
→ Customer feedback is gold.
→ Trends die quickly; fundamentals la
This is how Google makes its 💲💲
Ad Revenue: $65.5B
Subscriptions: $10.8B
Google Cloud: $9.2B
Wild bets (yes, really): $1.5B🙂
🔸Expenses are huge
Cost of Revenue: $25B
R&D: $12.1B
G&A: $5.2B
TAC: $14B
Net Profit: $48.7B.
Moral of the sto