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19. The Importance of Visibility • Visibility plays a role in influence, as people tend to choose behaviors that will be observed by others to gain approval or status. 20. Understanding Social Influence for Marketing • Marketers can leverage social influence by creating strategies that tap into the power of imitation, peer influence, and social norms to drive consumer behavior.
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“Mimetic Desire: Why We Want What Others Want” Mimetic desire, coined by René Girard, suggests that our desires are shaped by imitation—we want things because others want them. Desire forms a triangle: the subject (us), the model (the person we imit
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Ranveer Allahbadia, a strong personal brand, and a creator felicitated by PM Modi, is now in the spotlight for all the wrong reasons - his obscene and offensive remarks on IGL. Social media gives you influence and a personal brand built on trust. P
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90% of Marketers Say Video Content Boosts ROI: Here's How to Get Started? Video content is key to successful marketing, with 90% of marketers reporting improved ROI. Here’s how to harness its power: Why Video is Effective: Increased Engagement: Vid
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Your 'Be Everywhere' Marketing Strategy is a Lie (And Your Metrics Know It) 🚨 NEWSFLASH: Your audience isn’t everywhere They’re somewhere We’ve been brainwashed into believing that dominating every platform—LinkedIn, Instagram, email, billboards,
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