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19. The Importance of Visibility • Visibility plays a role in influence, as people tend to choose behaviors that will be observed by others to gain approval or status. 20. Understanding Social Influence for Marketing • Marketers can leverage social influence by creating strategies that tap into the power of imitation, peer influence, and social norms to drive consumer behavior.
Everything about Mar... • 5m
“Mimetic Desire: Why We Want What Others Want” Mimetic desire, coined by René Girard, suggests that our desires are shaped by imitation—we want things because others want them. Desire forms a triangle: the subject (us), the model (the person we imit
See MoreEverything about Mar... • 18d
The psychology of authority in marketing explains how consumers tend to trust experts, leaders, or brands that project credibility and power. People are more likely to follow recommendations from authoritative figures or sources because it reduces un
See MoreAtyant - The path of... • 8m
Ranveer Allahbadia, a strong personal brand, and a creator felicitated by PM Modi, is now in the spotlight for all the wrong reasons - his obscene and offensive remarks on IGL. Social media gives you influence and a personal brand built on trust. P
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