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Nitin Rai

Atyant - The path of... • 1m

Ranveer Allahbadia, a strong personal brand, and a creator felicitated by PM Modi, is now in the spotlight for all the wrong reasons - his obscene and offensive remarks on IGL. Social media gives you influence and a personal brand built on trust. People resonate with your thoughts, draw inspiration, and believe in you. But when a creator of this scale makes such remarks, it shakes that trust. Remember, people generally tend to forget 99 good things a person does but will remember 1 bad thing for life. He has apologized, acknowledging his mistake. But will his audience forgive him? And if they do, how long will it take? Well, only time will tell. My Take - With great influence comes even greater responsibility. A personal brand isn’t just about visibility; it’s about the values you stand for. And when that is in question, trust is hard to rebuild. What’s your take?

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