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Mr Z
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Medial • 21h
In 2015, Apple set out to revolutionize the automobile industry. $10 billion spent. A self-driving future promised. Planned to beat Tesla. But instead of changing the world, they crashed. Here’s the wild story of how Apple’s boldest gamble became its biggest failure: Apple’s Car Project: A Bold Dream That Failed In 2015, Apple began Project Titan, aiming to build a self-driving, electric car. Their vision was bold—luxurious, tech-filled cars with no steering wheels. But the project faced major problems. Frequent leadership changes and unrealistic goals, like full autonomy, slowed progress. Futuristic designs, such as AI assistants and rotating seats, proved impractical. Testing showed safety issues, and by 2023, Apple shifted to a simpler EV, which also failed. Apple’s car project shows that even successful companies can stumble when tackling new challenges. It’s a reminder that ambition needs clear focus and practical execution to succeed. Follow for more content.
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