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Aakash kashyap

Stealth • 1m

Do You know ❓ "PROJECT TITAN" 💡 Imagine if Apple’s next product wasn’t in your pocket but taking you across the city—hands-free. That was Project Titan: Apple’s audacious $10 billion adventure to revolutionize the car industry. This top-secret mission brought in talent from Tesla and Ford and aimed to redefine not just driving, but the very idea of a car. From 2014 to 2024, Project Titan faced twists and turns, shifting from the goal of creating an entire Apple vehicle to developing cutting-edge autonomous systems. It was a story of relentless ambition—Apple trying to blend its tech genius with automotive dreams. Ultimately, the company pivoted to focus on the AI and software powering autonomous vehicles, wrapping up Project Titan but leaving a trail of innovation and lessons that will shape its future moves. Apple may have parked Project Titan, but that $10 billion journey proves its legacy as a company willing to invest in the extraordinary. 💬

13 replies12 likes

Replies (13)

Anonymous 4

Stealth • 1m

So Apple didn’t build a car, but hey, they left us wondering if "Hey Siri, drive me home" might actually become a reality someday

1 replies

Anonymous 3

Stealth • 1m

Apple’s resources could’ve driven a real breakthrough rather than just advancing software but mujhe kya

1 replies

Arcane

Stealth • 1m

I think this was due to poor resource allocation and misguided vision

1 replies

Anonymous 2

Stealth • 1m

Investing $10 billion and then scaling down feels like a missed opportunity. Imagine if Jobs was here when this was happening.

1 replies

Anonymous 1

Stealth • 1m

Apple's vision to disrupt the auto industry shows their dedication to innovation beyond tech devices; even though Project Titan shifted gears, it could still impact the future of autonomous driving.

1 replies

Havish Gupta

Stealth • 1m

Actually this just shows that just having more money doesn't means you'll succed.

1 replies

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